An auto evaluation service to understand the student's profile and offer the best solution: a preparatory study content, an experience program or a learning path
Visual conceptMy challenge was to study an opportunity to evaluate the proficiency levels of the students and recommend the best service for them (beginning, intermediate or advanced).
Estimated time: 1 month
My role: UX/UI Designer
During this phase, my greatest challenge was understanding what kind of product we were presenting to the market and if it attended to the pains and needs of our public. I needed to study and analyze the profile mapping, including their demographic information, behaviors, needs and new opportunities based on the market outside. For this stage, I brought a study made for personas.
A map of each student's profile was made to identify their pains and needs. What are their motivations? What was interesting about the program? My challenge was to determine whether the business model would meet the public's expectations.
38% of user interviews want to get knowledge for professional growth
28% want to change their jobs
16% were motivated to change jobs after our training program
Most of the students have been motivated to start our courses because of the opportunity to get knowledge and find a new job!
This is an important stage to identify other players with similar solutions and their own strengths and weaknesses.
Research component that allows users to research the content they want to learn
Content is separated according to knowledge and all courses available
The evaluation tool (IQ) is not visible
There were too many steps to find the tool
After the data analysis, I had information to use during the creation of a solution. I made an align diagram to identify the value with the business and user needs.
At this moment, we created a temporary page on Unbounce to start improvements to the service. Unbounce allowed us to create a fast, independent page without developers, but in contrast, we lost the design brand along the way. A website creation was in progress to develop all the pages and maintain them under the same brand.
The Gama leveling page was based on answering the following questions:
The challenge was to create a page fast and improve the user's interaction with the service. Even if it didn't follow the brand's design patterns, we created an intermediate style guide to follow on Unbouce. The learnings and information collected would help to improve the website (brand project).
It was a remote-moderated test with 5 users. Each participant had 4 tasks to complete:
The task success rate was 80%. 4/5 users could complete all the tasks except one, in which case the user's internet wasn't good and made the test difficult to perform. Even if all of them completed the test, most users needed more time to find specific features, like providing feedback for questions, for example.
The timer on each question made users anxious to answer within the time limit
The design of the page wasn’t helping users with long questions (difficult to read)
Users weren't sure if they could retake the test